As part of a new urban renewal project we obtained the previous master plan as a PDF (naturally). Reading through it we felt that we needed to understand what was proposed and how the proposals would look in 3D.

It’s a largish urban area and previously we would never even dream of modelling it at such an early stage of the project. Too much work to model in SketchUp and certainly not to just understand part of a report. Things have changed and now we are aware of what CityEngine can do we’re starting to modify how we approach jobs.
You wonder why I’m interested in CityEngine? Well I can see how it is changing our work and what it will change for us in the future. Less than a month into a project and we’ve modelled an entire urban area in less than 1/2 a day, just to understand something better.
Pre-CityEngine we would never have done this.