This is a post that I did for LinkedIn that I have copied here for others to view….
ArcGIS CityEngine masterplanning project continued: a focus on a podium/tower typology rule here. Note how many aspects are interactive, including response shades for windows (which only generate when orientated to a specific direction!). The trick with rules is choosing good defaults and then giving the end user choice over a focused set of attributes. Often setbacks, windows, and vegetation create the biggest visual impact. And of course because this is #CityEngine and procedural modelling all of this comes instantly with reporting over areas and volumes, ready for export into MS Excel and your favourite 3D viewer (ArcGISOnline twinmotion unrealengine cesium etc…)